KTM X—BOW
Client
KTM
Role
Creative Direction, Design Lead
Project Type
Microsite
Year
2025
KTM X-BOW is KTM's road-legal super sportscar line, hand-built in Graz, Austria — the brand's only four-wheeled product and the purest expression of its "Ready to Race" philosophy outside motorcycles. The range runs from the track-only GT-2 and GT-X through to the road-legal GT-XR, and is now run under KTM X-BOW Onroad GmbH within the Pierer Mobility group.
REVOLUTIONARY.
PURISTIC.
RADICAL.
I led design on the X-BOW website as part of a small team, working within KTM's existing brand guidelines to build a site that felt as radical and stripped-back as the car itself.
Dark, motorsport-driven imagery anchors the hero and news sections, and each model (GT-XR, GT-X, GT-2) gets its own structured tech-spec breakdown without breaking the page's visual rhythm.
©Urszula Neumann, 2025
