Hi there ;)

With over two decades of hands-on experience in the design industry, I've established myself as a recognized authority in Digital Design — work that's earned a Red Dot Award, a Fast Company Design Award, and Constantinus Prize recognition.

I'm a multidisciplinary designer specializing in UI design, design systems, and brand identity — currently based in Graz, Austria, with roots in Canada and Mexico City.

I build the visual and structural foundations that let teams ship consistent, high-quality digital products, from component libraries and design tokens to full brand systems. I'm equally comfortable setting design direction and getting hands-on in Figma, and I've led design teams of up to 11, mentoring designers into independent contributors along the way.

I currently lead design at Probots. Previously, I led Parkside's rebrand — a project tied to the company's growth from 40 to over 80 people — and later guided LX Media's repositioning from a media agency to a UX/UI-focused studio as Creative Director.

I speak regularly on UI design and visual theory, and I'm available for workshops on Figma, design systems, typography, and branding.