Women in Payments
Corporate Identity

Project Type
Visual Identity

Client
Women in Payments

Role
Art Direction, Design Lead

Year
2015-17

Founded in 2012, Women in Payments connects, inspires and champions a growing global network of women in in Canada, the US, Australia, UK, and Asia, working across the payments ecosystem. Through annual symposia, networking events, awards and global mentorship programs, they empower like-minded women in the industry, provide a platform for women to lead industry discussions and build their industry profiles, and celebrate the achievements of seasoned professionals and rising stars.

Approach

The logo design features lines that intersect and converge towards the center, symbolizing the coming together of community and the sharing of knowledge. The overall shape of the logo is reminiscent of a cheerleader's pom-pom, a playful nod that has earned it the affectionate nickname "WiP Pom-pom." This design element not only captures the dynamic and energetic spirit of the brand but also highlights the collaborative and supportive environment it aims to foster.