TIM
Client
Holding Graz
Role
Art Direction, Design Lead
Project Type
Website
Year
2016
Photos Lupi Spuma
täglich.
intelligent.
mobil.
Tim is a mobility initiative that focuses on car-sharing and sustainability sponsored by the city of Graz, Austria. We were tasked with designing a website that tells the story of tim in Graz.
Through the use of illustrations and photography we created a visual story about tim. We created a scenery with the typical architecture in Graz using svg illustrations and animations.
Svg’s allowed us the flexibility of animation, zooming in and out of the stage with a very small overhead. This approached created a feeling of immersion in the city-scape.
The individual scenes adapt themselves to the screen size, the core elements always remain visible, but they change their position depending on the available space. The elements can be flexibly positioned, scaled and animated within a stage.
©Urszula Neumann, 2025
