VECTACORE
Client
Vectacore GmbH
Role
Creative Direction, Design Lead
Project Type
Visual Identity & Brand System
Year
2025
Where the Future
of Automation Takes Flight
Vectacore supports agriculture, industry, and emergency services in automating tasks that require mobility and precision. Their autonomous flight systems combine enormous power and long flight times with cutting-edge communications technology
The mark's three segments represent air, land, and sea — and double as drone blades in motion. Together, their half-circles form a V for Vectacore.
The mark is built on a golden ratio grid: each blade is defined by arcs drawn from a series of circles whose diameters decrease by a factor of φ (1.618), radiating from a shared center at 120° rotational symmetry. This proportional system governs the curve, taper, and spacing of all three segments, ensuring the mark holds visual balance at any scale.
The identity draws on flight and terrain — the icon system and topography pattern reflect Vectacore's air, land, and sea operations, while the gradient and color system signal precision engineering over the more industrial or military tone typical of the category.
©Urszula Neumann, 2025
